SECG Networking Minneapolis St Paul

This Month’s Meeting

Talk Description


Gayle Noakes Do you believe that you can lead meetings people actually want to attend? They arrive on time, are prepared and have accomplished a result together by the end of the meeting. I can tell you from experience that it is definitely possible and not very hard. It happens when you CONSISTENTLY do a set of simple things, that most people are not willing to do.

Learning Objectives – At the end of the session, you, the participant, will be able to: 1. Set the stage to effectively involve meeting members; 2. Use group decision-making tools for better decisions and implementation.

About Gayle: Manufacturing Plant Managers spend too much time dealing with daily production issues. Gayle provides front line supervisors, leads and managers with the tools and experience to be confident doing their job, which allows the Plant Manager to do theirs.

She has worked in a variety of industries and roles over her career and spent 18 years in numerous manufacturing companies, working in training & development, continuous improvement and quality.

Gayle spent 14 years as the Chief Learning Officer and a Principal for CliftonLarsonAllen, a national accounting and consulting firm. Throughout her career, she has facilitated and instructed individuals and groups in leadership development, coaching, team design and development, group improvement processes.

Gayle holds a Master of Arts degree in Human Resource Development and a Certificate in Organization Development from the University of St. Thomas. She received her Bachelor of Arts degree from St. Olaf College.

September’s Meeting Recap

I hope you all enjoyed our virtual workshop last week with Melissa Harrison. There have been numerous postings on Linkedin and I have received many e-mails and calls about how everyone really learned a lot and enjoyed the participation.

I would like to thank the Board for their preparation and commitment to helping our Twin Cities SEGC Community : Robin Edgar, Craig Espelien, Lisa Carpentier, Shawn Gardner, Greg Pomerantz ; Our volunteer Facilitators; Jo Anne Funch, Gayle Noakes, Alex Hultgren, Dave Priddy, Jill Rywelski, Becky Amble, Terri Mattison, Mark Rehborgand and of course Melissa Harrison.

Melissa has been most generous and provided three attachments as part of a recap for her session. Titled “ Best Practices for Digital Media in Times of Crisis”, Melissa provided us with some wonderful advice and tips to ensure we optimized our use of digital media. Here’s a summary of her main points: 1. Know the channels Understand key demographics and algorithms; 2. Do your research; don’t assume. Keep tabs on usage, demographics, best times to post, how content is consumed on these channels, etc.; 3. Be consistent; 4. Understand cadence; 5. Know your audience; 6. Have an engagement plan; be there for your audience. Create content and strategies that appeal to your audience; not that align with your preferred methods of communication; 7. Consumer needs have shifted. Just because you are not experiencing economic hardships or impacts during national crisis doesn’t mean your customers (or potential customers) are in the same boat.

Best Practices for Digital Media in Times of Crisis

Continuing to post content without recognizing the change in the world (and the challenges your customers are facing) can be viewed as insensitive. During a crisis, your customers are looking for your brand to provide: Entertainment and creativity; Connection and comfort; Authentic positivity.

Brands that take a stand win out. Customers want brands that are not afraid to address, respond to and be a part of social justice/impact and create cause-based content to show real values and empathy. Your digital channels need to reflect this. Listen harder. Engage more. Don’t ignore the obvious. It’s always about your customers

Brand Statement Worksheet

One Sheet for Attendees

SEGC Monthly Meetings

Each carefully planned monthly meeting of the SEGC is designed around learning from our expert speakers or panels. Ample time is also available for support and connecting among our membership. Meetings also have sponsors who will make brief remarks. Here, you’ll see upcoming meeting announcements you can use for planning purposes, along with listings of past meetings. We encourage SEGC members to attend as many meetings as possible and to bring guests who can also benefit, and perhaps become members themselves.

Upcoming Speakers

November 19, Jan Lehmann – How To Be More Productive

December 17, Sam Richter – EVERY Sales YES Begins With a KNOW